Tuesday, May 18, 2010

When fashion met art

Luxury fashion label Louis Vuitton has teamed up with five of London’s leading art institutions - Hayward Gallery, Royal Academy of Arts, South London Gallery, Tate Britain and the Whitechapel Gallery - to launch the Louis Vuitton Young Arts Project.

The initiative is a three year arts and education programme which aims to give young Londoners access to the museum directors and curators, artists and collectors who shape the widely recognised British contemporary art scene.

Five panels of young people aged between 13 and 25, all recruited from different areas of London, will collectively visit exhibitions at the five partner institutions, where they will be given exclusive tours and unprecedented access to the inner workings of the art world as part of a peer-led youth forum for the employment and further understanding of art. Through additional focused workshops the young people will help create a project website to launch in 2011, providing an online community for debate, for showcasing work and for blogs.

The project launch follows the recent announcement that the solid 18-carat gold World Cup trophy will be carried in a custom-made Louis Vuitton trunk before it is presented to the winning team in South Africa in July.

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