Commenting on the initiative, Mr. Salil Kapoor, COO, Dishtv India said "Dishtv offers the largest number of movies on its movie on demand platform and it is our constant endeavor to offer the latest and best content to our subscribers. The premiere of Ishqiya on dishtv is yet another initiative to provide wholesome entertainment to our subscribers at an extremely competitive cost. Ishqiya is an outstanding film which has been acclaimed both by critics and the viewers and we’re happy to bring this blockbuster to our customer’s home."
Dishtv subscribers can order the movie through IVR/Phone, SMS, or by logging onto www.dishtv.in which authorizes them to view the movie - multiple times, at a time of his convenience within 24 hours. The subscribers can enjoy the movies ordered at their own convenience in the theatre like experience with true digital picture quality.