Markus Schreiber
A make-up artist prepares a model for the
fashion show of Austrian fashion brand Lena Hoschek at the Fashion Week
in Berlin, Wednesday, Jan. 18, 2012.
Berlin's twice-yearly Mercedes-Benz Fashion
Week has opened its doors, with an Austrian designer giving her
collection a low-key look at a time when Europe faces economic gloom.
The Berlin event, running Wednesday through Saturday, is seen as one
where young designers who might struggle to get noticed in traditional
fashion centers can highlight their creations.
Austrian designer Lena Hoschek, known for vintage looks centered on
the 1940s and '50s, gave her collection a new note of simplicity
reflecting the financially troubled times.
She said: "The design of my creations (is) simpler and cheaper,
although my creations here might be not cheaper, but at the least the
shape of my collection is more low-key."
Hoschek's was one of the first shows at the event near Berlin's landmark Brandenburg Gate.
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