South Asian fashion, art and culture fair in Spain

Over 400 companies from Sri Lanka, India, Dubai, Bangladesh, Pakistan and Nepal will participate in the South Asia Trade Fair 2013 (SATF) between 14-17 February, at Feria Valencia, Spain.

The fair is organized by Rangoli Events in collaboration with Feria Valencia and Event Horizon (Sri Lanka), Zing IMS (India), Frozen Moments and Culture Craft (Bangladesh), First Kathmandu (Nepal) and Aah!zure (Dubai), the Sri Lankan organiser said in a media release.

The 10,000 square metre fair grounds will bring together the latest fashion trends, art and culture from Southern Asia. This is set to be the first commercial fair of its kind in Europe with 25,000 visitors expected. The two opening days are reserved for professional visitors whilst exhibitors will showcase their products to the general public during the weekend.

SATF 2013 was conceptualised to consolidate exports from Sri Lanka, India, Bangladesh, Pakistan, Nepal and Dubai to Spain and the rest of Europe, creating a long term platform for manufacturers and customers. “It is about defining future European markets for South Asian industries, besides promoting their culture and tourism,” noted Marta Ferrando, Deputy Director of SATF 2013, on behalf of the organizing company Rangoli Events. Celebrity Indian fashion designers, Rocky S and Neeta Lulla, will present their Summer and Autumn collections during SATF 2013. India’s top twenty jewellery groups including TBZ, Gili, D’damas and WHP will participate in the four day event conceived to promote Indo-Asian culture.

Minha Akram from Event Horizon, Sri Lanka said the fair is a good opportunity for Sri Lankan organisations to showcase their products and explore new avenues in the European market. “We are keen on garnering a strong representation from Sri Lanka to emphasize the post war market conditions of the country. Feria Valencia is a reputed venue with 90 years of experience in creating trade fairs and we are confident in the event’s success,” she said.