Were you thinking about Zara fashions for this season? Maybe these images will make you think twice. There's a good reason even the 'mannequins' are walking out of Zara's stores in protest. Zara has a toxic little secret... and it's in the clothes. Certain clothing items have been tested in an independent labratory and been found to contain hazardous chemicals, some of which can even break down to become hormone-disrupting and cancer-causing substances when released into the environment. It's nasty stuff.
This past Saturday was a busy shopping day, and in over 80 cities
around the world shoppers were treated to 'mannequin' walkouts at Zara
stores. In Istanbul, Zara mannequins struck a pose in the street outside
the shop, instead of in their normal place in the store front - and
their price tags warned shoppers of the hazardous chemicals in the
A similar scene played out in cities like Bangkok, Buenos Aires,
Prague and even on one of the world's most famous fashion streets: the
Champs-Élysées in Paris. In the fashion capital 'mannequins' in Zara's
clothes walked out into the busy Saturday crowds to demand toxic-free
fashion, while in Germany 'Detox' symbols could be seen in the windows
of Zara stores in 23 cities.
At every store the managers were asked by Greenpeace volunteers to
pass on the Detox demand to their headquarters. Some managers were more
willing than others, but in many cases the staff of Zara stores seem
much faster at picking up on the fresh appeal of toxic-free fashion than
Zara can make fashion without pollution. We're challenging them to
eliminate toxic chemicals from the production of their fashion - that
means they will need to work with their suppliers all over the world,
including China. And Zara's toxic fashion reputation isn't just trending
on Facebook and Twitter - but also on Weibo, one of China's most popular social media sites.
More than 700 Greenpeace volunteers were involved in creating this
weekend's Zara 'mannequin' revolt in 20 countries, and (while writing
this) nearly 300,000 people have already asked Zara to Detox
and eliminate hazardous chemicals from their fashion. Now the only
question is when will the world's biggest fashion brand, which reacts so
swiftly to changes in fashion trends, react to this toxic-free trend?