Female's 50 gorgeous people 2012 draws singapore-based global contestants
Last year's winners engaged couple and teenage sweethearts Frederick Yap and Velda Tan.
SINGAPORE - Female's 50 Gorgeous People, now into its 16th year,
continues to be one of the industry's most dynamic searches for
individuals with the X-factor. The annual contest is organised by
Female, published by SPH Magazines Pte Ltd (SPH Magazines).
This year's finalists, selected from over 400 entries, hail from an
eclectic range of cities including Tokyo, Paris, Chicago and Texas. All
contestants must be based here. To add to the diversity, the latest
edition has seen a rise in the number of youngprofessionals taking
part, including bankers, consultants and entrepreneurs. Candidates were
scouted through a street search at Raffles Place in July and an online
open call that ran till end-August.
The top 25 male and 25 female contestants were unveiled in Female's
November issue as well as - for the first time - at an exhibition
featuring their photographs at Wisma Atria's Atrium from November 12 to
"We've previously had catwalk shows prior to the finals," says
Female's creative editor Jeanette Ejlersen. "Having a photoexhibition
as a preview gives both the finalists and the event better exposure."
This year's winners - one male, one female - will be announced at a
party at Zouk on the evening of November 30. Each stands to win $10,000
worth of prizes including luxury holiday packages, watches, fashion
vouchers and fine jewellery. The top five contestants from each gender
will be determined by Ms Ejlersen as well as online voting through
Female50GP.com, which closes the day before. A panel of judges made up
of Ms Eljersen and sponsors will then pick the top winners.
The event has been a signature of Female since 1997, held with the
aim of discovering new faces that best represent the magazine as
Singapore's leading fashion and beauty publication. Past
winners-turned-stars include former history teacher Annabel Tan, who has
since fronted an ad campaign for a major beauty house, and fledgling
model Adrian Jalaludin, now a popular sports host in the region.
Ms Diana Lee, SPH Magazine's General Manager, Lifestyle, Fashion and
Beauty, said: "Female has always been about engaging top names and
players in fashion, design and lifestyle from all over the world. This
increased interest from foreigners and professionals not only proves
that we are hitting the mark, but also lets us push our vision."
Sponsoring this year's contest are event presenter Subaru, clothing
retailers Gap and Banana Republic, digital imaging partner Olympus,
footwear label Nine West, local jeweller Risis, watch brand Citizen as
well as Redken, M.A.C. and Kiehl's for hair, makeup and skincare
respectively. The official partners for Female's 50 Gorgeous People 2012
are Zouk and Wisma Atria.