Thursday, November 29, 2012

Female's 50 gorgeous people 2012 draws singapore-based global contestants

Last year's winners engaged couple and teenage sweethearts Frederick Yap and Velda Tan.
SINGAPORE - Female's 50 Gorgeous People, now into its 16th year, continues to be one of the industry's most dynamic searches for individuals with the X-factor. The annual contest is organised by Female, published by SPH Magazines Pte Ltd (SPH Magazines).

This year's finalists, selected from over 400 entries, hail from an eclectic range of cities including Tokyo, Paris, Chicago and Texas. All contestants must be based here. To add to the diversity, the latest edition has seen a rise in the number of young professionals taking part, including bankers, consultants and entrepreneurs. Candidates were scouted through a street search at Raffles Place in July and an online open call that ran till end-August.

The top 25 male and 25 female contestants were unveiled in Female's November issue as well as - for the first time - at an exhibition featuring their photographs at Wisma Atria's Atrium from November 12 to 16.
"We've previously had catwalk shows prior to the finals," says Female's creative editor Jeanette Ejlersen. "Having a photo exhibition as a preview gives both the finalists and the event better exposure."

This year's winners - one male, one female - will be announced at a party at Zouk on the evening of November 30. Each stands to win $10,000 worth of prizes including luxury holiday packages, watches, fashion vouchers and fine jewellery. The top five contestants from each gender will be determined by Ms Ejlersen as well as online voting through, which closes the day before. A panel of judges made up of Ms Eljersen and sponsors will then pick the top winners.

The event has been a signature of Female since 1997, held with the aim of discovering new faces that best represent the magazine as Singapore's leading fashion and beauty publication. Past winners-turned-stars include former history teacher Annabel Tan, who has since fronted an ad campaign for a major beauty house, and fledgling model Adrian Jalaludin, now a popular sports host in the region.

Ms Diana Lee, SPH Magazine's General Manager, Lifestyle, Fashion and Beauty, said: "Female has always been about engaging top names and players in fashion, design and lifestyle from all over the world. This increased interest from foreigners and professionals not only proves that we are hitting the mark, but also lets us push our vision."

Sponsoring this year's contest are event presenter Subaru, clothing retailers Gap and Banana Republic, digital imaging partner Olympus, footwear label Nine West, local jeweller Risis, watch brand Citizen as well as Redken, M.A.C. and Kiehl's for hair, makeup and skincare respectively. The official partners for Female's 50 Gorgeous People 2012 are Zouk and Wisma Atria.

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