Wednesday, October 17, 2012

Abu Dhabi to host World Luxury Fashion Week

World Luxury Fashion Week will make its debut appearance in Abu Dhabi next month and it is set to become an annual fixture for the UAE capital city.
The week will bring together some of the world’s leading high-end fashion brands over a four-day invitation-only fashion week hosted at the spectacular Jumeirah at Etihad Towers from November 25-28.
The show schedule opens with two evenings of BMW Haute Couture shows, followed by two evenings of some of the most prestigious prêt-à-porter brands, featuring, amongst others, the likes of Carolina Herrera NY, Hervé Léger, Paule Ka ‘Black Carpet’ Collections, and acclaimed regional designers, Walid Atallah and DAS Collection who recently returned from a successful London Fashion Week.
In addition to this, BMW will host exclusive customer evening events where several top Haute Couture designers such as Jean Paul Gaultier will present their latest Haute Couture collections.
The format for every show will offer a salubrious hospitality setting rarely seen at fashion shows, as guests indulge in a five-course gastronomic dining experience crafted by Jumeirah’s elite team of executive chefs in the Mezzoon Ballroom at Jumeirah at Etihad Towers. The hospitality concept allows for each dinner course to be served followed by a fashion show during each interval, so VIP guests will indulge in the best of fashion and food in a luxurious setting, said a statement. 
World Luxury Fashion Week is supported by iconic partners Abu Dhabi Motors, BMW, Rolls-Royce Motor Cars, Jumeirah at Etihad Towers, Rowenta, Etihad Airways and Avenue at Etihad Towers.
Arno Husselmann, general manager of Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars and BMW in Abu Dhabi and Al Ain, said: “We have high expectations for World Fashion Week and we are proud to be a part of an event of this calibre, one which will no doubt reinforce our association with luxury and reinforce our status as the region’s leading choice for Rolls-Royce and BMW. Abu Dhabi Motors has earned an international reputation as one of the leading representatives of the world’s pinnacle automotive brands, and our position as the leading BMW & Rolls-Royce dealer in the region, highlights the city’s position as a hub for luxury in the region and underpins the UAE Capital’s appetite for the Ultra-luxury car segment.”
The GCC region remains a hugely lucrative market for luxury goods and achieved significant growth of 15 per cent in 2012, leading the strong performance of the global luxury market, which underlines the huge growth potential of the Middle East region. Globally, luxury goods sales are defying initial concerns and despite recent global economic pressures and this sector will exceed €200 billion in 2012, according to Bain & Company Luxury Goods Worldwide Market Study, Spring 2012 Update

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