Tuesday, May 4, 2010

Jack Daniel’s Presents Shabana Azmi in ‘Broken Images’ at the Epicentre, Gurgaon

Amrit Kiran Singh felicitating Shabana Azmi and Raell Padamsee post performanc

Jack Daniel’s Family of Brands presents Shabana Azmi in ‘Broken Images’ by Girish Karnad at the Epicentre, Gurgaon

Occasion: Jack Daniel’s Family of Brands presents Shabana Azmi in ‘Broken Images’ by Girish Karnad at the Epicentre, Gurgaon

The Play: Directed by Alyque Padamsee and written by Girish Karnad, ‘Broken Images’ is a solo act by Shabana Azmi. A psychological thriller that rips the mask off a celebrity in which Shabana plays Manjula Sharma a partially successful Hindi short-story writer. But she suddenly becomes wealthy and internationally famous by writing a best-seller in English. The question haunting Manjula is whether in opting for the global audience, she has betrayed her own language and identity. Now, without warning, it's her own "image" that decides to play confessor, psychologist and inquisitor in the most enrapturing manner.

Acclaim: Rave reviews in both the print and electronic media have consistently greeted the play that successfully straddles both theatre and technology for the first time in Indian theatre.

Attendee Profile: Politicians, Corporates, Celebrities and the Media

Venue: Epicentre, Apparel House, Gurgaon

Event Profile: Brown- Forman's premium Jack Daniel’s Family of Brands and Old World Hospitality, brought Shabana Azmi in the acclaimed play, ‘Broken Images’ to a cool Gurgaon night at the Epicentre, Gurgaon’s cultural hub.

   The appreciative audience included a relaxed Home Minister, P Chidambaram who looked in to catch the entire performance by Shabana Azmi before rushing away for his ministerial duties, hosts Amrit Kiran Singh and wife Farha, Vidyun Singh, Director – Programmes, Old World Hospitality, Producer, Raell Padamsee, besides of course Shabana Azmi, who was the cynosure of all eyes with her brilliant, heart-touching performance amid a guest profile of 250 of Gurgaon’s theatre loving set.

   Speaking on the occasion, Mr. Amrit Kiran Singh, Vice President & Area Director, Asia Pacific for Brown-Forman Worldwide and Chairman, ISWAI (International Spirits and Wines Association) shared, “It was a pleasure for us to host this evening. In keeping with our past efforts we will continue to sponsor and encourage culture, music and sports in India. We are delighted to continue our support of theatre and other fine things of life. Bringing an acclaimed theatrical production like ‘Broken Images’ to theatre lovers in Gurgaon is one such initiative. We anticipate similar partnerships with the Epicentre to consistently bring wholesome entertainment here in the future.”

   The play ‘Broken Images’ directed by Alyque Padamsee, has had tremendous response. This story by Girish Karnad is a simple one of an elder sister unethically publishing in her own name a hit novel written by her crippled younger sister after her death. On Sunday night the play had the appreciative audience spell bound.

   Speaking on the occasion, Ms. Vidyun Singh, Director – Programmes, Old World Hospitality says, “The play received an overwhelming response and the shows were sold out within hours of opening at the box office. We hope to be able to bring it back at the soonest for our audiences who were unable to catch it this time around.”

   On seeing the packed house with an enthusiastic and appreciative audience at Epicentre, Gurgaon, Shabana Azmi and Raell Padamsee applauded Brown-Forman and Old World Hospitality’s initiative to bring the play to Gurgaon.

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