BIG Cinema acquires 188 screens in 27 US cities

Washington, April 26 (PTI) In an effort to cash in on the craze for Bollywood films among the South Asia population, which is estimated to be nearly four million in the US, the Big Cinemas has acquired 188 screens in the country and is planning to expand further.

In little over a year, the Big Cinemas has acquired a chain of 188 screens in more than two dozen cities in the US, covering almost all the major centers of South Asian population from Manhattan and Edison in East Coast to Los Angeles and San Jose in California and Chicago in the Mid-West.

By the end of the year, it plans to acquire about 250 screens across the US and expanding to new centers of South Asian population like Florida and Texas, says Anil Arjun, CEO of Reliance Media Works.